Integrated Visual Communication
Thursday 04:30PM - 08:50PM
Pratt Studios, Room 303
The Integrated Visual Communication courses function as lab and studio environments that engage students’ applied technical skills and craft through a range of cross-disciplinary assignments. Critical strategies will be covered through weekly lectures and in-class studio time that help guide students through each phase of application and production. Information and ideas take on many forms in contemporary design practices.
The inherent challenge is for designers to consistently apply the execution of idea, form, and craft across different media platforms that each introduce a unique set of properties and constraints to respond to. This course exposes students to the tools and knowledge base required to realize design concepts at high levels of production and craft.
Select an existing event (in NYC) and redesign its cross-platform (visual) communication according to the following steps. Step 1. Research the event and define its essences. Review its marketing materials and assess the media platforms they use to communicate with its target audiences. Step 2. Create Cross-Platform Journey Map. Step 3. Re-imagine what the event can be and to whom it should reach to. Redefine its essence and strategically redesign its cross-platform visual communication.
Select a ‘work of art’ you are interested in, and enrich its experience by expanding its media platform.
Thoroughly research the ‘work of art’ in terms of its theme and contents, and distill its essence. Then, through experimentation and exploration, deconstract and transform (reinvent) its original platform. Also, migrate the contents onto a new platform (or platforms) to communicate some aspect of the original, including, but not limited to: theme, identity and experience.
Project 3 / TBD
What do you want to do for the third project? Let’s discuss around week 9!