Designer & Educator
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IVC / Reading

Fall 2018

 

Reading and Research Assignments
 

Readings will be required through the semester, giving students critical insight into the cross-platform visual communication.

Each week, two to three students will be assigned a specific topic (mostly from the assigned reading) to present to the class. Students are always welcomed to include supplemental information to make their presentation more engaging. The presentation should be 5 to 10 minutes.

 

Schedule


Week 1 – 2 / August 30 – September 6

Designing Brand Identity, Page 2 to 46, 102 to 142

Presentations

  1. Brand Essence / Elle Munoz-Diaz
  2. Ethnography / Tara Bassi
  3. Customer Journey Mapping / Carly Short

Week 2 – 3 / September 6 – 13

Basic Graphic Design 02: Design Research, Page 36 to 67

"Media is the Message" by Marshall McLuhan

Presentations

  1. Audience & Social Context / Deqing Zha
  2. Design Context / Eric Wu
  3. Media is the Message / Sidney Namey

Week 3 – 4 / September 13 – 20

Digital Design Theory, Page 9 to 55

Presentations

  1. Grid System / Steve Dong
  2. Design System / Marcela Monko
  3. Mood Board / Ashlie Glasper

Week 4 – 5 / September 20 – 27

Event Project, Final Presentation

No Reading Assignment


Week 5 – 6 / September 27 – October 4

Designing Brand Identity, Page 48 to 90, 144 to 190

Presentations

  1. Brand Identity / Josefina Yngcong
  2. Touchpoints / Hyojung Kim

Week 6 – 7 / October 4 – 11

Research an emerging new platform and present how it should be visually integrated.

Presentations

  1. New Platform (12)
  2. New Platform (13) / Moon Sun

Week 7 – 8 / October 11 – 18

Mid-Term

The Storm of Creativity, by Kyna Leski

No Presentation

 


Week 9 / October 25

Presentation

  1. New Platform (14)
  2. New Platform (15)

Week 10 / November 1

Book

Presentation

Supplemental Reading:

 


Week 11 / November 8

Book

Presentation

Supplemental Reading:


Week 12 / November 15

Book

Presentation

Supplemental Reading:


Week 13 / November 29

Book

Presentation

Supplemental Reading:


Week 14 / December 6

Book

Presentation

Supplemental Reading: