Reading and Research Assignments
Readings will be required through the semester, giving students critical insight into the cross-platform visual communication.
Each week, two to three students will be assigned a specific topic (mostly from the assigned reading) to present to the class. Students are always welcomed to include supplemental information to make their presentation more engaging. The presentation should be 5 to 10 minutes.
Schedule
Week 1 – 2 / August 30 – September 6
Designing Brand Identity, Page 2 to 46, 102 to 142
Presentations
- Brand Essence / Elle Munoz-Diaz
- Ethnography / Tara Bassi
- Customer Journey Mapping / Carly Short
Week 2 – 3 / September 6 – 13
Basic Graphic Design 02: Design Research, Page 36 to 67
"Media is the Message" by Marshall McLuhan
Presentations
- Audience & Social Context / Deqing Zha
- Design Context / Eric Wu
- Media is the Message / Sidney Namey
Week 3 – 4 / September 13 – 20
Digital Design Theory, Page 9 to 55
Presentations
- Grid System / Steve Dong
- Design System / Marcela Monko
- Mood Board / Ashlie Glasper
Week 4 – 5 / September 20 – 27
Event Project, Final Presentation
No Reading Assignment
Week 5 – 6 / September 27 – October 4
Designing Brand Identity, Page 48 to 90, 144 to 190
Presentations
- Brand Identity / Josefina Yngcong
- Touchpoints / Hyojung Kim
Week 6 – 7 / October 4 – 11
Research an emerging new platform and present how it should be visually integrated.
Presentations
- New Platform (12)
- New Platform (13) / Moon Sun
Week 7 – 8 / October 11 – 18
Mid-Term
The Storm of Creativity, by Kyna Leski
No Presentation
Week 9 / October 25
Presentation
- New Platform (14)
- New Platform (15)
Week 10 / November 1
Book
Presentation
Supplemental Reading:
Week 11 / November 8
Book
Presentation
Supplemental Reading:
Week 12 / November 15
Book
Presentation
Supplemental Reading:
Week 13 / November 29
Book
Presentation
Supplemental Reading:
Week 14 / December 6
Book
Presentation
Supplemental Reading:
Required Reading
Digital Design Theory: Readings from the Field (Design Briefs)
Princeton Architectural Press
The Medium is the Massage: An Inventory of Effects
By Marshall McLuhan, Quentin Fiore
Supplemental Reading
Graphic Design Theory: Readings from the Field
By Helen Armstrong
By Karl Gerstner