Design & Education / Creating Logos and Visual Identities
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Lectures

Lectures & Workshops

Fall 2018

Lectures & Workshops

 


General
 

Structure + Chaos = Innovation

A small game (interactive experiment) created by Hideshi Hamaguchi. When there is right balance of structure (rules) and chaos (freedom), we become more creative. It's a good introduction to any courses. Read More >>

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How We Communicate

Paul Rand said, "Design is a relationships between form and content". It'll also take context (and sometime function) to design a successful communication. Read More >>

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Team Work

How to work in a team...

 
 

Research, Analysis & Process
 

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Creative Process

The creative process tends to follow predictable pathways. By breaking down this process into steps and implementing conscious methods of thinking and doing, designers can open their minds to vibrant solutions... Read More >>

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Mind Mapping

Description

 
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Reframing Issue

Description

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Observation Research

Ethnography (Photo, Sketch, and so on...)

 
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Customer Journey Map

Mapping the whole experience...

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Empathy Mapping

Distilling style to a visual formula

 
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Mood Board

Distilling style to a visual formula

 

 
 

Typography
 

Typography: What & How

"We are all type consumers: we all interact with, and consume, a vast array of typefaces everyday of our lives and most of the time we do this without being consciously aware of it. Type influences what we read and affects our choices because we all instinctively understand what it is communicating to us, and we have been learning to interpret the references all our lives." Read More >>

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Classification

Description

 
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Spacing

Description 

Grid

Description

 

Synthesis
 

Visual Rhetoric

Description 

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Title...

Description