Daisuke Endo

Distinguished design leader, seasoned educator, and strategic consultant, Daisuke Endo, has built an illustrious career harnessing the power of creativity and design to drive innovation. Starting his journey at Pentagram and subsequently leading as the VP and Creative Director at Flying Machine, Daisuke has a proven track record of delivering high-impact branding projects for notable clients such as ESPN International, Douglas Elliman, and Herman Miller.

In the academic realm, Daisuke has left his indelible mark at Pratt Institute, not only pioneering novel courses but also earning the prestigious Distinguished Teachers Award in 2019. His teaching experience extends beyond the traditional classroom, with unique initiatives like the "Emerging Practice" course, sponsored by General Motors, where students gained invaluable real-world exposure.

An invited speaker at DXF 2022, sponsored by Hitotsubashi University Business School ICS in Tokyo, Japan, Daisuke shared his insights on creativity and communication design, underlining the importance of design in business innovation. Currently, he is authoring his first book, "Agency of Design Education," which draws upon his extensive teaching experiences.

In his current role, Daisuke strategically employs his expertise in creativity and design, honed from years of industry and academic practice, to help businesses develop innovative strategies for new services. His unique perspective from communication design has allowed him to effectively bridge the gap between engineers, business leaders, and design, fostering collaboration and driving the creation of breakthrough ideas.

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遠藤大輔

１９９９年、スクール・オブ・ビジュアルアーツ（米国、ニューヨーク州）を卒業後、世界で最もリスペクトされるデザイン事務所の一つであるペンタグラム・デザインにてキャリアをスタート。国連人権宣言５０周年のためのポスター（アムネスティー・インターナショナル）やキャロウェイゴルフのパッケージデザインを手がける。２００４年からはデザイン事務所フライングマシーンにて、ESPN、スカイ・イタリア、ショップジャパンなど映像表現を含むよりホリスティックなブランディングプロジェクトに携わる。

現在は主にフリーランスとして活動中。２００７年にスタートアップの準備中だったビズリーチのロゴを手がけて以来、これまでに同社のサービスのために、ビジョナルやスタンバイなど１０以上のロゴを制作。ビジネスの文脈で確実に機能するデザインを常に目指し、プロダクトやサービスのミッションを形にしている。

転勤族の家庭に生まれ、国内外の様々な文化の中で生活してきた強みを活かし、客観的に文化を理解し、感覚と戦略（マジックとロジック）をバランスしたアイデンティティのデザインを得意とする。AIGA Awards や Type Directors Awards など受賞歴多数。

２００６年からは、プラット・インスティチュート（米国、ニューヨーク州）、コミュニケーション・デザイン学部にて教鞭を執る。現在は、同校にてデザイン・リサーチやグラフィックデザイン、卒業論文のコースを担当中。２０１９年、１０００人を超える教師たちの中から傑出した教員として選ばれ、Distinguished Teacher Award （最優秀教員賞）を受賞。

Education

1995 – 99    
School of Visual Arts, NY
BFA, Graphic Design

Awards
 

33rd Publication Design Annual
AIGA 365 Award
Art Directors Club 78th Award, Student Silver Award
Distinguished Teacher Award 2019-2020
Graphis New Talent Design Award
Potlatch 2000 Annual Report Show Award
Print Magazine, A+C=D Business Graphics Review
Print Magazine, New Visual Artists
Print Magazine Regional Award
Promax / BDA Award
Society of Environmental Graphic Design (SEGD) 2002 Award
Type Directors Club 45th Award, Student 2nd Place
Type Directors Club 47th Award

Publications
 

33rd Publication Design Annual
365 AIGA Year in Design 22
Art Directors Club 78th Annual
Communication Arts, November 2002, Design Annual
Creative Review, December Issue (UK)
Design Net
Flaunt: Designing effective, compelling and memorable portfolio of creative work.
Graphic Design USA
Graphis New Talent Design Annual 2000
I.D. Magazine 49th Annual Design Review
Logo Works
Potlatch 2000 Annual Report Show
Print Magazine Regional
Print Magazine
Society of Environmental Graphic Design Annual
Typography 20 & 23 

Skills

Fluent in Japanese and English