Project:

Create a new tea brand which offers an unique product and experience. Define its essence (vision, mission, values, position and tagline), and design its visual identity. Then, create packaging and a landing page.

Process

Step 1: Debriefing

Create mind-maps (with 5W1H or SCAMPER) to understand the design brief, expand your horizon, and develop 'rich picture' of problem for your research. List as many questions as you can about the project.

Step 2: Research & Organize Your Research

Research everything about tea.

Study the origin, history, cultivation & harvesting, chemical composition, processing & classification, preparation and pricing. Research tea brands, products, labels, packaging, services, shops, distribution and logistics.

Also study how people buy, collect, prepare, drink tea. Sometimes, people invite people for tea and give tea as gift. Go to tea shops and tea ceremony and personally experience tea culture.

Analyze and organize your research. Break your research down to datas and visualize it in charts and diagrams. For example, consider how you visualize production and experience, as well as taste and scent...

Step 3. Ideation and Brainstorming

Create three concepts for a new tea brand which offers unique tea products and experience. You may write its vision (an unique story), mission, core values, and positioning. Give each concepts a name and tagline.

For each concepts, create mood boards and idea sketches for brand identity. Present your ideas to the class for feedback.

Step 4. Development

Select one direction and finalize the brand identity. Apply it to the packagings and landing page. You may add more applications, such as booklet, tea set, tea shop, apps, and social media which enhances the bran experience.

Schedule

Week 0 (Jan. 18): You may start the process as soon as you receive the brief.

Week 1 (Feb. 22): Present your research and initial ideas for the brand to the class in a small group setting.

Week 2 (Mar. 1): Present your ideas to the class for feedback.

Week 3 (Mar. 8): Class Critique. Present final design and applications to the class.

You will continue revising your design until the end of the semester.

Requirements

Reading

Envisioning Information by Edward R. Tufte
Page 12 to 120

Data Humanism, the Revolution will be Visualized by Giorgia Lupi, on Medium

Tea

After water, tea is the most widely consumed drink in the world. There are many different types of tea; some, like Darjeeling and Chinese greens, have a cooling, slightly bitter, and astringent flavour, while others have vastly different profiles that include sweet, nutty, floral or grassy notes.

Tea originated in Southwest China, where it was used as a medicinal drink. It was popularized as a recreational drink during the Chinese Tang dynasty, and tea drinking spread to other East Asian countries. Portuguese priests and merchants introduced it to Europe during the 16th century. During the 17th century, drinking tea became fashionable among Britons, who started large-scale production and commercialization of the plant in India to bypass the Chinese monopoly.

The term herbal tea refers to drinks not made from Camellia sinensis: infusions of fruit, leaves, or other parts of the plant, such as steepsof rosehip, chamomile, or rooibos. These are sometimes called tisanes or herbal infusions to prevent confusion with tea made from the tea plant.

Excerpt from Wikipedia

TOOLS

Type of Tea