Research Assignment
Readings will be required through first half of the semester, giving students critical insight into the creative process.
Each week, two to four students will be assigned to present a topic about research, analysis and synthesis in the assigned reading material. Students will present :
- What it is,
- What it can do
- How it is used
- When it is used
Make your presentation as engaging and informative as possible, by including supplemental information, such as case studies. The presentation should be about 5 to 10 minutes.
Schedule
Week 1 – 2 / August 30 – September 6
Graphic Design Thinking, Page 6 to 34
Presentation
- Primary, Secondary and Tertiary Research / Sophie Fu
- Quantitative and Qualitative Research / Maura Kelly
Week 2 – 3 / September 6 – 13
Basic Graphic Design 02: Design Research, Page 36 to 67
Presentation
- Audience and Social Context (Local Global, Identity & Intersections)/ Haleigh McMackin
- Design Context (Aesthetics, Style, and Semiotics)/ Ally Bechtold
Week 3 – 4 / September 13 – 20
No Reading Assignment
Week 4 – 5 / September 20 – 27
Basic Graphic Design 02: Design Research, Page 68 to 125
Presentation
- Questionnaires / Judy Dai
- Interview / Yiying Zhou
- Ethonography / Penny Dasi-Sutton
- SWOT Analysis / Zoe Wollman
Week 5 – 6 / September 27 – October 4
Visual Research, Page 88 to 109
Basic Graphic Design 02: Design Research, Page 134 to 185
Presentation
- Categorization (Typology) / Kina Qiu
- LATCH Theory / Varun Mundra
- Moodbboards / Sofiya Babenko
Week 6 – 7 / October 4 – 11
Basic Graphic Design 02: Design Research, Page 134 to 185
Presentation
- Experimentation / Evelyn Jenson
- Iterative Design / Fangyi Yang
- Data Visualization / Xinyi Wang
- Narrative / Crystal Pan
Week 7 – 8 / October 11 – 18
Mid-Term
No presentation
The Storm of Creativity, by Kyna Leski
Week 8 – 9 / October 18 – 25
TBD
Week 9 – 10 / October 25 – November 1
TBD
Week 10 – 11 / November 1 – 8
TBD
Week 11 – 12 / November 8 – 15
TBD
Week 12 – 13 / November 15 – 29
TBD
Week 13 – 14 / November 29 – December 6
TBD
Week 14 – 15 / December 6 – 13
TBD
Required Reading
Graphic Design Thinking (Design Briefs)
By Ellen Lupton, Jennifer Cole Phillips
Basics Graphic Design 02: Design Research: Investigation for successful creative solutions
By Neil Leonard, Gavin Ambrose
Visual Research: An Introduction to Research Methods in Graphic Design (Required Reading Range)
By Russell Bestley, Ian Noble
Supplemental Reading
By Jenn Visocky O'Grady, Ken Visocky O'Grady
Graphic Design Theory: Readings from the Field
By Helen Armstrong
By Kenya Hara
By Kenya Hara
By Bruce Hanington, Bella Martin