Design & Education / Creating Logos and Visual Identities
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RAP / Reading

Research, Analysis & Process

Fall 2018

 

Research Assignment
 

Readings will be required through first half of the semester, giving students critical insight into the creative process.

Each week, two to four students will be assigned to present a topic about research, analysis and synthesis in the assigned reading material. Students will present : 

  • What it is,
  • What it can do
  • How it is used
  • When it is used

Make your presentation as engaging and informative as possible, by including supplemental information, such as case studies. The presentation should be about 5 to 10 minutes.

 

Schedule


Week 1 – 2 / August 30 – September 6

Graphic Design Thinking, Page 6 to 34

Presentation

  1. Primary, Secondary and Tertiary Research / Sophie Fu
  2. Quantitative and Qualitative Research / Maura Kelly

Week 2 – 3 / September 6 – 13

Basic Graphic Design 02: Design Research, Page 36 to 67

Presentation

 

  1. Audience and Social Context (Local Global, Identity & Intersections)/ Haleigh McMackin
  2. Design Context (Aesthetics, Style, and Semiotics)/ Ally Bechtold

Week 3 – 4 / September 13 – 20

No Reading Assignment

 


Week 4 – 5 / September 20 –  27

Basic Graphic Design 02: Design Research, Page 68 to 125

Presentation

  1. Questionnaires / Judy Dai
  2. Interview / Yiying Zhou
  3. Ethonography / Penny Dasi-Sutton
  4. SWOT Analysis / Zoe Wollman

Week 5 – 6 / September 27 – October 4

Visual Research, Page 88 to 109

Basic Graphic Design 02: Design Research, Page 134 to 185

Presentation

  1. Categorization (Typology) / Kina Qiu
  2. LATCH Theory / Varun Mundra
  3. Moodbboards / Sofiya Babenko

 


Week 6 – 7 / October 4 – 11

Basic Graphic Design 02: Design Research, Page 134 to 185

Presentation

  1. Experimentation / Evelyn Jenson
  2. Iterative Design / Fangyi Yang
  3. Data Visualization / Xinyi Wang
  4. Narrative / Crystal Pan

 


Week 7 – 8 / October 11 – 18

Mid-Term

No presentation

The Storm of Creativity, by Kyna Leski

 


Week 8 – 9 / October 18 – 25

TBD


Week 9 – 10 / October 25 – November 1

TBD


Week 10 – 11 / November 1 – 8

TBD


Week 11 – 12 / November 8 – 15

TBD


Week 12 – 13 / November 15 – 29

TBD


Week 13 – 14 / November 29 – December 6

TBD


Week 14 – 15 / December 6 – 13

TBD