Design & Education / Creating Logos and Visual Identities

Class Log

Week 1 / Introduction

Welcome to CDGD 401 -08 Graphic Design Intensive 2!

In class we went through the course syllabus and overview of all the projects, exercises and assignments. Through this course, we will be exploring the shifting role of the communication designers. As industry is changing from static to dynamic, technology is always being developed… How do we stay relevant? What are the things that has not changed? It’s human.

“The moral was simple: we were designing things for people, so we needed to understand both technology and people.” Don Normal, The Design of Everyday Things

This course will focus on Interaction Design and Human-Centered Design.

For every project, keep record of the whole design process in the process log. Organize the process based on the iterative cycle of human-centered design we discussed in class. It’s a simpler version of the RAP process but more emphasis on observation with more design research, applied ethnography, etc.

For next week :

Project 1 Everyday Interactions :

Aim is to find out how people actually use the objects. Observe how people use it and imagine how it can be used. For next week, do the research and observations independently. Don’t divide the work. Come up with at least 15 ideas / scenarios. It can be speculative. Then make three to five best ideas into storyboards. Visualize the ideas!

  • Field observations & analysis

  • 15 scenarios (Ideation)

  • storyboards (for final video presentation)

Exercise 1 New Type :

  • Research & analyze all COMD 15 typefaces (analyze the typefaces in terms of interaction design and human-centered design)

  • Organize and put research materials of 15 typefaces in one tabloid paper

  • Suggest five new typefaces that should either replace or be added to the COMD 15 typefaces. (one suggesting typeface per one tabloid paper, total 5)

Weekly Reading Assignment / Presenters

Hand in your answers before the class begins. Even if you are not the presenter of the materials, you still have to read and complete the assignments weekly.

  • Designing Interactions / Forward (Carly Short)

  • The Design of Everyday Things / Chp. 1 (Lila Meyer)

Reading Presentation Schedule

 

Class Presentation

 

Class Photos

 
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