Design & Education

Type of Spirit

Graphic Design Intensive 2
New Type Exercise / Type of Spirit

GDI2 / S19
My Type Exercise 2

Type of Spirit

Students will select a designer they admire and research and analyze his/her design philosophy. Then, write an essay about his/her philosophy, and present in engaging form.



Step 1. Debrief + Reframe

Students should not forget to debrief and reframe the project.  

Step 2. Research

Firstly, students will explore old and new designers from around the world and find three truly aspirational designers. Go beyond Google for research. You may find a treasure at a bookstore and library.

Student will research each designers and present them to their classmates. Through group discussion, they will decide which designer to work with.

3. Organize Research

Write an essay about the designer and his/her design philosophy. Students should consider 5W1H about the designer, give an intriguing title and subtitles, and should not be afraid to include their own opinion bout the designer.

Student must submit their essay by [date]

4. Ideation

Student will create their own work with the spirit of the designer. They may select a theme, and design a set of typeface, typographic animation, or installation.

Students must present at least three ideas for the execution.

5. Execute

Student will execute the idea. Then, they will create a zine (in the same format for the New Type exercise) to present their work and creative process.



Wk 1 (2/13): Debriefing

Assignment will be given

Wk 2 (2/20): Resarch

Present research for three designers. Group discussion and select one to further explore.

WK 3 (2/27): Essay

Send Essay by Monday 2/25. Present three ideas in the class.

Week 4 (3/6): Presentation

Present final

Week 5 (3/13): Zine

Present Zin