Design & Education / Creating Logos and Visual Identities
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Smoke & Mirrors

 

GDI2 / S2019
Project 3

Smoke and Mirrors

Analyze a narrative — based on a series of fictional or real events — and compile copy and audiovisual content. Imagine and plan three different environments, adding sound, objects and dynamic content at multiple scales. Design a cohesive system of interactions considering context and audience participation.

 

4-5 weeks (2-4 people)

Analyze a narrative — based on a series of fictional or real events — and compile copy and audiovisual content. Imagine and plan three different environments, adding sound, objects and dynamic content at multiple scales. Design a cohesive system of interactions considering context and audience participation.

Explore how to convey your story applying non-linear narrative strategies. Consider how to create an impactful, engaging and memorable experience.

The narrative could be based on film, comic, real event, theater play, exhibition, social cause, video clip, etc. The goal is to explore interactive and experiential qualities, not on generating original content or artwork.

 

Platforms

Explore at least two of these platforms:

  • Projection Mapping

  • Augmented Reality

  • Virtual Reality

  • Board Game/Pop-up Book

 

Context

  • Theater Stage,

  • Store Window

  • Exhibit

  • Educational

  • Informational

  • Site-Specific

 

Deliverables

  • Concept

  • Content

  • Spatial Plans

  • Experience Flowcharts

  • Mock-ups

  • Prototypes

 

Case Study:

  • Superbright

  • Nexus

  • Elektrobiblioteka

 

Process

Step 1.

 


Schedule


Week X / Date

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Supplemental Readings


 
 

Learning Outcomes Addressed

Articulate and apply fundamental principles of interactive design, and be familiar with discourses around experience design.  

Apply a reflective and iterative process employing a range of methods of critical making. 

Plan, design and prototype complex interactions incorporating multiple dimensions and nonlinear narrative strategies. 

Apply human-centered design methods, analyze and synthesize research insights to create interactive products, services and experiences. 


Smoke and mirrors is a classic technique in magical illusions that makes an entity appear to hover in empty space.