Design & Education / Creating Logos and Visual Identities
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PEM / Reading

Product, Environment, Material

Spring 2019

 

Reading Assignments
 

Readings will be required through the semester, giving students critical insight into the creative process.

Each week, two to four students will be assigned to present a topic about research, analysis and synthesis in the assigned reading material. Make your presentation as engaging and informative as possible, by including supplemental information, such as case studies. The presentation should be about 5 to 10 minutes.

 

Schedule


Week 2 / Jan 30

The Design of Everyday Things / Chp. 6

Presentation

  1. Design Thinking / Sherry

  2. Human-Centered Design (Process) / Michelle


Week 3 / Feb 6

Packaging Design Workbook

Design is Storytelling / pg. 9 to 55 (overture & act 1)

Presentation

  1. Role of Packaging / Asana

  2. Action (Hero’s Journey) / Noah


Week 4 / Feb 13

Design is Storytelling / pg. 56 to 151 (Act 2&3)

Presentation

  1. Act 2. Emotion / InHye

  2. Act 3. Sensation / Emily


Week 6 / Feb 27

Signage and Wayfinding Design / TBD

Presentation

  1. TBD / Derrick

  2. TBD / Maria


Week 8 / Mar 20

Signage and Wayfinding Design / TBD

Presentation

  1. TBD / Nicholas

  2. TBD / Isabel


Week 10 / Apr 3

TBD

Presentation

  1. TBD / Jamie

  2. TBD / Julia


Week 11 / Apr 10

TBD

Presentation

  1. TBD / Austin

  2. TBD / Amanda


Week 12 / Apr 17

TBD

Presentation

  1. TBD / Phorrapatra


 
 

Required Reading


Graphic Design Thinking (Design Briefs)

By Ellen Lupton, Jennifer Cole Phillips



 

Supplemental Reading 


Book Title

By Author