Designer / Educator
alexander-andrews-458492.jpg

Typographic Design IV

Spring 2018

Advanced Typography

 

 

With the use of actual typographic design situations, the course instructs the student in the use of type as a basic element of graphic communication, including principles which determine typeface selection (to visually communicate the desired effect) and the appreciation of letterforms. 

SYLLABUS

 

Week 1 / Jan. 18

 
 

 

9:00
Welcome

9:30
Introduction: Review Course Syllabus, Knowledge Pool Assignment, Process Book and Projects

11:00
Type of Spirit
Briefing + Discussion 

 
 

Assignment / Requirement

 

Knowledge Pool

Each week, two students will be assigned to present new typographic knowledge or technique to the class.

Read More

Process Book

Students are required to create a process book for each assignment and projects. It must be organized according to course/program guidelines and specific format.

Read More

 

Projects

 

Students are required to complete four projects in the semester. They must meet the following requirements: 

High Quality Comp: Student must craft at least one high quality comp using special printing technique, such as silk screen, die-cut, emboss/deboss, foil stamp, transfer, 3D Printing, letter press and so on. 

Design Typeface: Student must (re)design one typeface for one of the project. 

Essay/Story: Student must write an essay or story for one of the project. Creating design with self generated content will teach student how form and content work together to communicate a message. Student may create a book, zine, exhibition, or even a film based on the story. 

Collaboration: Students are encouraged to collaborate with other designer, illustrator, photographer, printer, writer and musician. Through collaboration, students will learn how to request, inspire, direct, and motivate other people. 

Motion: Students are encouraged to use interactive media for one of the project. For example, they may create digital signage with interactive and dynamic typography. 

 
 

 
 

Type of Spirit

Select a type designer, thoroughly research his/her body of work, creative process and philosophy. and present it in engaging manner to your classmates.

Read More

Type of Brand

Select a product (service) category, thoroughly research it. Break it down to datas and visualize it as a diagram. Create a new concept (story) and materialize it as a product. 

Read More

 

Type of Issue

Find an issue (topic) in NYC, research and define the design problem, and propose a design solution. 

Read More

Gray_Box_1800x1200.png

Last Project

TBD

 
 

Extra

You may work on this extra project instead of one of the four projects. 

 

Bigger & Better

Take one of your assignment from previous semester, and rebuild it from scratch following the process you learned in this semester.

Read More

 
 

Class Log