With the use of actual typographic design situations, the course instructs the student in the use of type as a basic element of graphic communication, including principles which determine typeface selection (to visually communicate the desired effect) and the appreciation of letterforms.
Week 1 / Jan. 18
Introduction: Review Course Syllabus, Knowledge Pool Assignment, Process Book and Projects
Type of Spirit
Briefing + Discussion
Assignment / Requirement
Students are required to complete four projects in the semester. They must meet the following requirements:
High Quality Comp: Student must craft at least one high quality comp using special printing technique, such as silk screen, die-cut, emboss/deboss, foil stamp, transfer, 3D Printing, letter press and so on.
Design Typeface: Student must (re)design one typeface for one of the project.
Essay/Story: Student must write an essay or story for one of the project. Creating design with self generated content will teach student how form and content work together to communicate a message. Student may create a book, zine, exhibition, or even a film based on the story.
Collaboration: Students are encouraged to collaborate with other designer, illustrator, photographer, printer, writer and musician. Through collaboration, students will learn how to request, inspire, direct, and motivate other people.
Motion: Students are encouraged to use interactive media for one of the project. For example, they may create digital signage with interactive and dynamic typography.
You may work on this extra project instead of one of the four projects.