Design & Education / Creating Logos and Visual Identities
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PEM

Product, Environment, Material

Spring 2019

COMD 380-12

Product, Environment, Material

Thursday 9:00AM - 1:20PM
Room Pratt Studios, Room 307


 

This course will expose students to design problems that are dimensional in nature and/or exist in a physical space.

Students will develop an understanding for how to generate and design their own objects/products, displays, utilize effective materials and design the environments that these products ultimately live in, whether real or fictional. Students will be able to harness three-dimensional design principles to develop a series of explorations that relate to space and human behavior.

SYLLABUS >>

 

Class Log
 

 

Projects

P1. Product Packaging

Select an existing product which comes in different sizes, re-imagine its brand and create packaging.

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P2. Narrative Space

Select an existing medium- to large-size functional space, such as an airport, train station, or museum. Thoroughly research and analyze the space, reimagine the brand and experience, and create a wayfinding system.

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P3. Wearable / Exhibition

Produce a design exhibition titled “What if,” to propose a new role of communication designers in the current and the near future society.

 
 

Exercises

E1. ComD 15

Student will be assigned a typeface from the legendary ComD 15 typefaces to write an article and design a zine.

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E2. Type of Spirit

Select a designer whom you admire. Thoroughly research and analyze his/her design philosophy and write an essay about it. Then, create your own design work with the spirit of the designer. For example, you may select a theme and design a set of typeface. Compile your essay and design work in a zine.

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Other Assignments
 

Reading

Readings will be required throughout the semester, giving students critical insight into the history and context of typography and information design. Each week, one or two students will be assigned to present the material to the class.

Reading Schedule

Process Log

Students are required to create a process book for each projects. It must be organized according to course/program guidelines and specific format.  

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