Design & Education
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PEM

Product, Environment, Material

Spring 2019

COMD 380-12

Product, Environment, Material

Thursday 9:00AM - 1:20PM
Room Pratt Studios, Room 307


 

This course will expose students to design problems that are dimensional in nature and/or exist in a physical space.

Students will develop an understanding for how to generate and design their own objects/products, displays, utilize effective materials and design the environments that these products ultimately live in, whether real or fictional. Students will be able to harness three-dimensional design principles to develop a series of explorations that relate to space and human behavior.

SYLLABUS >>

 

Class Log
 

 

Projects

P1. Type of Product

Select an existing liquid product from a large product category like water, milk, oil, beer and whisky. Research the product and how people consume the product. Then, design a typographic logo, label, packaging, display and promotional website.

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P2 Type of Space

Select an existing cultural institution in New York City and create typographic identity system and wayfinding system for the institution.

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P3. What If

Produce a design exhibition titled “What if,” to propose a new role of communication designers in the current and the near future society.

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Exercises

E5. ComD 15

Student will be assigned a typeface from the legendary ComD 15 typefaces to write an article and design a zine.

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E6. Type of Spirit

Student will select a type designer, and thoroughly research his/her design philosophy. Write an essay, and present his/her design spirit in the most engaging form to your classmates.

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E1. Icons

Student will create 10 icons that are relevant to their first project (Type of Space) in three different styles.

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E2. Floor Map

Student will create a map that is relevant to their first project (Type of Space) in three different styles.

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E3. Digital Signage

Student will create a digital signage for the institution they’re working on using the actual content and new brand identity and its design system.

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E4. Fly Through

Students will create a fly through (animated) presentation for the main part of the institution.

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Other Assignments
 

Process Log

Students are required to create a process book for each projects. It must be organized according to course/program guidelines and specific format.  

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Reading

Readings will be required throughout the semester, giving students critical insight into the history and context of typography and information design. Each week, one or two students will be assigned to present the material to the class.

Reading Schedule