Design & Education


Graphic Design Intensive 2

Spring 2019


CDGD 401-08

Graphic Design Intensive 2

Wednesday 01:30PM - 05:50PM
Steuben Hall, Room 102


This course introduces expanded modes of practice for graphic designers: interactive, experiential, performative, and circumstantial ways of communication.

Through readings, lectures, and in-class workshops, students will learn the fundamental design principles for interactive media, and be exposed to methods, tools, and processes of human-centered design. Students will explore interactivity and experiential design as a medium in various ways — from tangible interface, screen-based products and services, to multimedia systems that incorporate multiple dimensions and nonlinear narrative strategies. Students will practice critical making and explore interactive, experiential, and performative media as a new landscape for communicating their voice.

Course Goals & Learning Outcomes

To become familiar with… To acquire a knowledge of…., To gain a greater appreciation for…., To develop an understanding of…

  1. To obtain an understanding of interactive, experiential, and performative media, their historic relevances and current trends

  2. To explore critical making in various media, making use of spatial and temporal dimensions to achieve interactivity and nonlinear narratives.

  3. To develop skills in information architecture, visualization of intangible information in interactive and experience design.

  4. To further develop research skills, specifically methods, techniques, tools, and processes in human-centered design.


Student Learning Outcomes

Upon completion of the course, students will be able to :

  1. Articulate and apply fundamental principles of interactive design, and be familiar with discourses around experience design

  2. Apply a reflective and iterative process employing a range of methods of critical making.

  3. Plan, design and prototype complex interactions incorporating multiple dimensions and nonlinear narrative strategies.

  4. Apply human-centered design methods, analye and synthesie research insights to create interactive products, services and experiences.



Class Log



P1. Everyday Interaction

Choose a common everyday object that you can hold with your hands. Observe and document how people use this object in different contexts. Imagine and sketch 15 new ways of using this object if it became ‘smart’. Identify the best use cases and create video scenarios describing the experience of use.


P2. Inhuman Factors

Create a persona with a set of specific goals or needs, based on a real user or a fictional character. Describe his/her personality, psychological traits and everyday life. Using symbolic representations of these elements, design a graphical interface to help your persona achieve his/her goals.

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P3. Smoke and Mirrors

Analyze a narrative — based on a series of fictional or real events — and compile copy and audiovisual content. Imagine and plan three different environments, adding sound, objects and dynamic content at multiple scales. Design a cohesive system of interactions considering context and audience participation.



Project 4





Supplemental weekly exercises will be given to help student develop fundamental communication design knowledge and skills, such as typography and data visualization. These exercise assignments are designed to complement the projects.


My Type 1: New Type

Students will be assigned a typeface from the legendary ‘ComD15’ typefaces to research and analyze to understand the context of typographic design. Then, student will recommend a new set of typefaces that should either renew the legend or be added to the list.


My Type 2: Type of Spirit

Student will select a type designer, and thoroughly research his/her design philosophy. Write an essay, and present his/her design spirit in the most engaging form to your classmates.



Exercise 3




Exercise 4






Readings will be required throughout the semester, giving students critical insight into the history and context of typography and information design. Each week, one or two students will be assigned to present the material to the class.

Reading Schedule

Process Log

Students are required to create a process log for each projects.