Designer & Educator


Typographic Design III / Fall 2017

Assignment 1

New ComD 15

Research and analyze the current ComD 15 typefaces listed in the previous page (according to the following process), and then suggest a new set of typefaces that should either replace the current ComD 15 typefaces or be added to the list. Pick one of the new typeface you selected, write an essay about the typeface and design a Zine for it. Please remember to document the entire process in the process book according to its format. 

Step 1: Research and Analyze the Current ComD 15 Typefaces

You need to describe your initial observations and thoughts about the current ComD 15 typefaces. You should then begin researching and analyzing the 15 typefaces. Take into account values such as; place of origin, foundry, designer, purpose, function, form, and so on. Begin by implementing LATC theory to your collection: how might the concept of Location or Time, for example, be applied to them? Location might relate to place of manufacture or the specific site where the typeface was designed. Time could relate to when it was designed or period of time when the typeface was popular. Organize your research and present it in visual form. 

Step 2: Suggest five new typefaces that should be added to the current ComD 15 typefaces.

Based on your research and analysis, please recommend five new typefaces that should be added to (or replace) the current ComD 15 typefaces. For example, you may recommend to add Scala because you think it is important to have a neohumanist text typeface (which comes with san serif) in our design pallet. Conversely you may also recommend contemporary decorative typefaces that are missing from the current list, or perhaps you may argue that Didot is better than Bodoni. 

Present each new typeface on tabloid sized paper with clear a description of why it should be added to the list. Through the class discussion and voting, we’ll select 16 new typefaces to be added to the the ComD typeface list. You will be assigned one typeface from the selected list (hopefully one you have recommended) to work with. 

Step 3: Write an essay about your typeface.

Thoroughly research and analyze your typeface according to the same process as you have researched and analyze the current ComD 15 typefaces. Write a short essay (about 750 to 1,000 words) to recommend the typeface. You may write about its place of origin, foundry, designer, purpose, function, form, style and so on. Clearly state why it should make the list. Please place close attention to the inernal structure of your essay to both recommend the typeface and give design structure to the layout you will create in step 4.

Step 4: Design a Zine

Design a zine with your essay. Visualize the key points of your essay with photographs, illustration, infographics, typography and so on. You may add quotes, captions, footnotes, bibliography and so on. Design format will be discussed. 


Assignment 2

Type of Liquid

Select an existing product from a particular liquid product category that is as culturally rich as beer, milk, olive oil, and water. Thoroughly research the product as well as the category, and design a typographic logo, label and packaging according to the following process.

  1. Choose three mood-boards based on well recognized visual art styles that are conceptually relevant to the product. Make sure to include typographic elements in each style-board.  
  2. Design three typographic logos for the product according to each style-board. Feel free to use ornaments, icons, patterns, and color if they are part of the style. 
  3. Select one of the logos, and design a label and packaging for the product. Again, feel free to use photos and illustration if they are part of the style.


  • Week 1: Debrief the assignment, and start researching.
  • Week 2: Present three style-boards and typographic logos.
  • Week 3: Present the packaging design. 


Assignment 3

Typographic Identity System

Select an existing art institution in New York City, and create typographic identity system for the institution. Then design promotional posters for three of its exhibitions (performances or events). You must follow the following steps. 

  1. Debriefing: Clearly define the design problem. 
  2. Research & Organizing Research: Thoroughly research the institution. Go and see the exhibitions (performances or events). Study its architecture design, visitors and neighborhood. 
  3. Create typographic identity system: Define who they are and what they stand for, and give it a look and voice. You may design original display typeface, and/or create a set of visual rules that define how design layout works.    
  4. Apply the system: Design promotional posters for three exhibitions according to the typographic identity system. 


  • Week 1: Debrief the assignment, and start researching. 
  • Week 2: Present organized research, design problem and initial sketches.
  • Week 3: Present several options for the typographic identity system.
  • Week 4: Present the posters.


Assignment 4

Type of Playground

The goal of this assignment is to explore alternative (unique and new) processes to create typographic design and expand your typographic design pallet. 

Create a typography-oriented visual for a music album of your choice by following an unconventional (reverse, experimental, non-linear and so on) creative process, such as what OK Go describes in their TED presentation.

Apply the visual to at least three different touch points; such as an album cover, website, iTunes/Spotify bio, music video, t-shirts and so on.


  • Week 1: Debrief the assignment, and start researching. 
  • Week 2: Present your creative playground.
  • Week 3: Share your process.
  • Week 4: Present the cover.